Take this with a atom of sceptically, because I have a slight susceptibility to be irritated by everything Digitas does. MediaPost has an article forbidden today about the relaunch of a site for Sparks, a caffeinated lush drink by SAB Miller. Upon first ricochet, the plat looks cool - nav is fun, if you definitely love Google Maps, and the illustrations are a itty-bitty funky. It stops there. The interactivity lacks a firm je ne sais quois. And, je ne sais quois what that is, but it's missing something. in spite of admonition, I clicked through to watch all the semi-interesting videos, but there were a ton of other things I expected to be clickable, and nothing. Rien. And when I said "semi-entertaining videos", I lied a .  What I as a matter of fact like is the copy, "Where do I outflank my hands on some cans?" Because one loves sexual innuendo.

Sparks Miller