My real reason for attending the Vino2010 conference in New York this week was that I was asked (and paid) to be on a panel discussion about the impact and meaning of social media for the wine industry.

A number of you have asked about it, and I'm happy to offer the (somewhat low quality) video that captures our session. Unfortunately you can't see (or hear at various points) some of the questions that were asked, but you can certainly get the idea of what we discussed.

Please note that it takes a few minutes for the session to get started, so skip ahead until it looks like stuff is happening.

Watch live streaming video from vino10 at livestream.com

What do you think?