Wine Australia has had a program "Regional Hero’s" in the works for a while.  The program is designed to convert us from thinking in terms of  general Australian wine, or just a grape variety, to thinking about individual regions with grape varieties attached.

The recent article in The Times has picked up this and is further supported by reports that the average spend per bottle is up to £8.25 (from £7.24) Australian Trade Commission report.

http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/wine/article3740716.ece

If you are interested in finding out more about the regions, visit the official Wine Australia wine site and play the fun informative game:" Discover your regional heros"

http://www.wineaustralia.com/regionalheroes/